Annie has over 33 years of experience working in the US and Asia, managing businesses and people, with extensive global experience in professional services, high technology, transportation/logistics, telecommunications, natural resources and oil and gas.
Annie is President and Managing Partner of Annie Frome Inc. (AFI), a coaching firm that helps companies realize their investment in people.
She coaches executives, leaders, partners and high potential individual contributors. They may be new to an organization or scaling into new roles within their current organization.
She works with leaders and teams to focus their attention on the right activities and solutions by helping them improve their thinking. Her clients can focus their attention on new possibilities, reflect and gain insight, then move into action. This brain-based approach is based on the power of asking great questions. It is only through reaching insight that solutions can be identified, and action steps developed, to both change behaviors and create new habits.
She is an experienced coach working across organizations with leaders, managers, individual contributors/high potentials and teams.
Her approach is neuroscience based, process focused and outcome driven. She uses a clearly articulated and well-structured process that facilitates results. This process is focused firmly on setting and achieving objectives, and enabling clarity about ways forward.
Making complex decisions and solving new problems is difficult for any stretch of time because of some real biological limits on brain, Annie helps create understanding on how her clients can work smarter, be more focused and productive, stay cool under pressure, reduce time in meetings and influence other people, which is what change is all about.
She worked with Towers Perrin for 15 years where she was a partner. She also served as Director of Compensation and Human Resource Services at Kennecott Corporation. In this capacity, she was responsible for managing all of the company’s compensation and HRIS programs and the corporate HR function. She also managed all compensation and human resource information systems for National Education Corporation in Irvine, California and worked as a Program Director for United Cerebral Palsy of Orange County.
“She is curious, asks great questions and is a great listener”
Great leaders, innovative thinkers and collaborative partners all know new possibilities and opportunities stem from asking certain types of questions, curiosity is achieved through asking certain types of questions as well.
Curious open questions, can be used to create possibility, better understand each other and develop innovation.
PRO BONO WORK
Annie’s business strategy includes giving back to the community. Pro bono work is important to and aligns with her value of service to others. In addition to volunteer activities, she seeks out opportunity to provide pro bono coaching for those in transition without the means to pay for a coach. She also provides strategic business consulting for new, fledgling start-ups.